Beef and Lamb represents New Zealand sheep and beef farmers. They bring farmers innovative tools and services, plus credible information and analysis to help farmers make the best decisions for their business.
A wide variation in profitability exists between farmers across New Zealand. Beef and Lamb wanted to understand what key attributes make the top 10% farmers profitable when others with seemingly the same resources struggle to break even.
Harmonic carried out data cleansing and preparation of farm survey sample data. This ensured insights from the analysis could be trusted. A comprehensive machine learning exercise was then completed to extract meaningful insights from the data for further analysis.
Harmonic then designed and developed a model using a hybrid of machine learning methods. The model associates farm attributes with profit and identifies the most important profit drivers behind top-performing farmers (for specific farm classes). This approach not only uncovers numerous valuable insights, but it also identifies 13 key profitability drivers (from 900+ attributes), which accounts for 73% of the observed variation in profitability.
— Richard Wakelin, General Manager Farm, Beef & Lamb New Zealand
“Harmonic’s robust analytical approach was very valuable to us. The resulting data is useful to support business planning and strategic development tools. We discovered some unexpected insights, gaining a more in-depth understanding of the key attributes, variables, and profit drivers of top sheep and beef farms.”